Primula have changed there packing on tubes to green to support the NSPCC. They’ve launched a #DreamBig campaign which is all about giving children the freedom to dream. Those 1 in 20 UK children who suffer abuse aren’t free to dream. I'm so shocked by this every child should have the chance to dream. My whole childhood was based on dreaming and using my imagination, I literally had so many great times making up different things with my toys and adventures.
I remember building a circus from boxes ( a was a huge blue peter fan) and getting all my toys and making up all roles in the circus. For a while I wanted to grow up and work in the circus. I really couldn't imagine my childhood without having my dreams #Dreambig.
Children who are safe from abuse are free to dream but unfortunately for some, that’s not always possible.
Peter Wanless, Chief Executive of the NSPCC said, “Every child is born with hopes and dreams for the future but if a child’s head is full of fear, anxiety or loneliness then there’s no space for dreams. Childhood should be a time when we’re free to dream. Abuse can destroy that – but it never should”
Buying a limited edition tube of Primula Cheese will allow us to support the NSPCC to help children across the UK grow up free from abuse and free to dream about being anything they want to be. 20% of the profits from these tubes will go directly to the NSPCC with the remaining profits going to the charitable causes we already support.
Look out for the new design in stores and join in the fight for every childhood by raising funds to help some of the most vulnerable children in the UK.
Pick up your limited edition tube in Asda, Morrison’s, Tesco, Sainsbury’s and selected smaller independent stores from 27th February 2017.
Primula Cheese have created limited edition NSPCC tubes where 20% of profits go directly to the NSPCC (the remaining profits go to existing charities and good causes as normal).